Dalcore Projects has entered into a collaboration with YOO, the world’s largest platform for design-branded residences. The agreement was formalised at its headquarters in London. Through this collaboration, Dalcore adopts a design-led approach that integrates architecture, branding, and lifestyle thinking from the outset, drawing on global experience to create residential environments that enhance how people live and deliver long-term value.
Global Leadership in Design-Branded Residences
Founded by Philippe Starck and John Hitchcox, YOO is widely recognised as the largest and most established brand in design-branded residences globally. YOO, along with YOO Inspired by Starck, collectively represents over 50% of the global market for design-branded residential developments, built on decades of international experience.
Its portfolio spans luxury residential developments, boutique hotels, and mixed-use lifestyle destinations across Europe, the Middle East, Asia, North America, and Latin America—each shaped by a strong lifestyle identity rather than surface aesthetics.
Philippe Starck: Design Thinking That Shapes Branded Living
Philippe Starck is globally regarded as one of the most influential designers of modern times. His work spans hundreds of iconic creations—from furniture, lighting, and sanitaryware to motorcycles, yachts, hotels, and residential architecture.
Starck’s design philosophy centres on intelligence, function, and emotional connection, with a belief that design should improve everyday life rather than exist as visual excess.
Through YOO, this philosophy has been translated into residential environments that prioritise how people live, move, and interact with space—challenging conventional notions of luxury and redefining branded living at a global scale.
A Strategic Partnership: Brand Partner and Design Partner
YOO Inspired by Starck role in this collaboration is specific to The Falcon, where the firm will act as both Brand Partner and Design Partner. This ensures that identity, design intent, and lifestyle experience are integrated from the earliest stages of this project’s development.
Through this dual role on The Falcon, branding and design evolve together, allowing architecture, interiors, shared spaces, and resident experience to align within a single, cohesive framework—creating a residential environment that is distinctive, well-resolved, and enduring.
Formalising the collaboration in London highlights its international scope and Dalcore’s commitment to engaging global design expertise, grounded in architectural integrity, disciplined planning, and long-term value creation, and expressed through the application of global thinking within a local context.
